Ebook Free Laughing@Advertising, by Bob Hoffman
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Laughing@Advertising, by Bob Hoffman
Ebook Free Laughing@Advertising, by Bob Hoffman
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Product details
Paperback: 208 pages
Publisher: Type A Group (October 3, 2018)
Language: English
ISBN-10: 0999230727
ISBN-13: 978-0999230725
Product Dimensions:
6 x 0.5 x 9 inches
Shipping Weight: 5.6 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
9 customer reviews
Amazon Best Sellers Rank:
#699,617 in Books (See Top 100 in Books)
As you would expect from my fellow curmudgeon, Bob Hoffman's new book, "Laughing @ Advertising," is a scathing indictment of the current state of the ad biz... But one done with a wonderful combination of sarcasm, obscenities and humor. I would encourage everyone making a crust from the profession to read it from cover to cover. The plebs in the trenches, because everything they are producing is little more than stale crusts, and senior management in the executive suites, because although they own the bakery, they don't give a toss about the quality of the bread, as long as their next performance bonus gets them that mansion in the Hamptons. The book is a collection of previous blog posts and other writings that Bob has managed to put out over the years thanks to the therapeutic action of copious servings of Ketel One. Or, as the destroyers of the English language populating today's ad biz would say... It's been curated, and I always thought that was about collecting stuff for a museum exhibition. Bob takes great delight in pointing out the Ad Biz's ever increasing bastardization of language superlatives. My particular annoyance is the use of "Awesome" to describe everything from sheet metal to suppositories. Bob has a wonderful chapter describing an imaginary email he receives from Tyler at the "NewAgeAdSchool," titled "Enhancing Your Global World, One Awesome Click At A Time." Every other word in this priceless email is "Awesome," and to make things even worse, Tyler continually refers to Bob as "Dude." It's a totally awesome chapter. Like I have done on AdScam, Bob has some wonderful stuff tearing down ace poseur, Kevin Roberts, when he was chairman of Saatchi & Saatchi. this is the guy who invented something called "Lovemarks." Roberts describes it as "Reaching your heart as well as your mind, creating an intimate, emotional connection that you just can't live without." Or, as Bob describes it... "The quintessence of insufferable brand babble." Kevin travelled the world on first class flights, staying in five star hotel suites, and attending International rugby tournaments. All on his Saatchi & Saatchi AmEx Black card. The bottom fell out when he said that there are few women in ad biz leadership roles 'cos they lack ambition and would rather remain shoeless and pregnant in the kitchen. He was out of Saatchi within a couple of weeks. Besides the Big Dumb Agencies and their respective Big Dumb Holding Companies, Bob hits on everyone and everything, from clients, the media, ad trade mags, conferences, and most of all the clients who daily demonstrate their complete lack of understanding of what the purpose of advertising is. As David Ogilvy once said to me, many, many years ago. "The purpose of advertising is selling." But then again, most ad agencies have forgotten that. For years, they have been "Blowing up the silos and knocking down the walls." All to create the "Agency of the Future." Most of which have long since disappeared. There's lots and lots of good stuff in "Laughing @ Advertising." And I think it's all neatly summed up in the final piece..."Robbie and Ruthie talk about pickles." In which Aunt Ruthie wants' her nephew Robbie who's a big wheel in an ad agency, to do her an ad for her home made pickles. Robbie explains that advertising isn't really about selling her pickles. "It's about developing a relationship between the consumer and your brand by having integrated communications that create advocates by over-delivering on brand expectations and creating relevant brand experiences and conversations." Aunt Ruthie hangs up on him. Listen Dude... Read the book... It's awesome! .
As someone who fell into marketing a bit later on in life (with backgrounds in the oh-so-Serious and Important worlds of corporate law and banking), I've only had the pleasure of following Bob Hoffman for a year or so. But it's a year i'm grateful for. The man is a treasure = just don't try to have a "conversation" with him :)As others note well in the reviews above, Bob's writing is in equal parts hysterical, scathing, insightful and instructive. I don't know Bob, but it's certainly my guess that he's genuinely passionate about advertising and marketing and genuinely appalled by a current state of affairs that is too often dominated by meaningless buzzwords and tautologies.I think Bob's a realist, and knows all too well that certain of the BS concepts aren't going anywhere anytime soon - but that doesn't mean that the whole of marketing needs to descend to nonsense. In that respect, Bob's writing is a terrific plea - and a persuasive argument - for sticking to the basics and taking real actions that have been shown to bring about demonstrable results.It's impossible to miss Bob's brilliance. One can learn more from reading one of Bob's rants than one can from a wide array of textbooks (note - there are many outstanding marketing books, too).This is an offering you can read over the course of the evening and there's beauty in that one isn't always sure whether to laugh, cry, scream or all of the above. And it's not always possible to discern which, if any, of those Bob was doing while writing.Informed contrarianism is critical, IMHO, in keeping things from completely jumping the shark and Bob provides an invaluable service by being contrary in the very best sense.Most importantly for me, Bob's writing is a great reminder to stay humble and to never lose the ability to make vicious fun of yourself and whatever industry you're in.Certainly it's a common story, hardly unique to me, but in each of my professional stops, the ranks have been filled with folks who took themselves too seriously. (and Lord knows, I'm not perfect) and too much of that really does impact prospective value-add to clients (who are also always Very Serious - but if they're paying, you live with it).If you're a professional who's intent on staying essentially sane, reading Bob Hoffman riff on the myriad insanities of the marketing and advertising industries is a great way to spend some time.Thanks much to Bob, who I hope to dialogue with/co-create/engage/capture mindset.reach out to, etc. in the near future :)!
As Bob Hoffman puts it somewhere in the book, his beat is BS. His main target is ad agencies, but he also rips into clients and marketing agencies. Besides its nonstop, funny and uncomfortably accurate observations on various absurdities rampant the biz, Laughing @ Advertising is educational. He makes points that that should help agencies and clients do better work, such as when he hilariously reams out a staffer for making a particularly stupid comment in a client meeting, or when he compares a bra ad from the 1960s to one from today (guess which is 1,000 times better).I love Hoffman's approach. He manages to be rude and likable at the same time. He leaves no doubt about where he stands. Best of all he makes a ton of sense in a business that frequently doesn't seem to make any sense at all.So, if you are full of BS, read the book to learn how to shed the BS and learn how to laugh. If you are not full of BS, read it to laugh at the BS you are swimming in at work. If you're not sure whether you're full of BS, read it to find out and to laugh.
If one could write with a knife, Bob Hoffman would be the first to do so. With his sharp pen he analyses the stupidity in business, marketing and advertising with such great humour that it actually hurts.The secret is that Bob never tries to be funny. He is definitely not a funny guy. He must be one of the most serious persons on the planet. Because the situations he encounters in advertising are really sad and stupid and sometimes plain criminal - too bad to be true. Of the few people who do recognize these, most will never stop moaning about it. Making it all even worse!But not Bob. Big credit for his unique approach to nail abuse in the industry with great wit. I could not stop crying out laughing@advertising.
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